Don't miss the last published article about Pricing and Reimbursement challenges.

Lifescience-online in order to provide you with relevant comments on trendy topics related to the pharmaceutical industry asks world-class experts to give a comprehensive and pertinent overview of the sectors in which they are working.

Mark Connolly, Managing Director of Global Market Access Solutions (GMAS), is a specialist in pricing strategies, reimbursement needs and development of market access. Its article "Pricing and Reimbursement challenges for new Pharmaceuticals and Medical Devices" will bring you a deep analysis of the dynamic environment of pricing and reimbursement. Within the pharmaceutical industry, setting the appropriate price for a product is a crucial and perilous process. Misevaluation can have devastating effects on product success and viability. Adaptation to this changing environment is a major challenge for the pharmaceutical and medical devices companies.
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